We hear all the time about how important it is to drink water and stay hydrated, but nobody ever seems to really push the fact that our skin needs to stay hydrated too. “Dry skin is the top skincare complaint among women of all ages,” says Dr. Kathy Fields, a dermatologist and co-founder of Rodan + Fields.
Everyday life and the environment can do a number on our skin: sun, wind, harsh heaters in wintertime and cleansers that strip away the skin’s protective oil layer can leave the epidermis parched and fragile. And poor lifestyle habits like smoking and drinking too much alcohol can make it even worse.
The University of Kiel in Germany conducted a study and found that dry skin, even in young people, acts like older skin. The 1997 study measured classic signs of dryness including scaliness, loss of smoothness and loss of elasticity in test subjects age 20 to 35 versus a group over age 60. They found that dry skin was equally scaly in young and older test subjects. And young people with dry skin had rougher skin than older subjects with dry skin. But the good news is that both younger and older skin felt equally smooth once it was properly hydrated.
“What a moisturizer does is it stops water loss. A hydration product brings water to the skin,” says Dr. Tim Falla, PhD, vice-president of research and development for Rodan + Fields. The team at Rodan + Fields created a new molecule that allowed them to create the Active Hydration Serum, a 30% glycerin serum that instantly hydrates skin to its optimal moisture equilibrium for softer, smoother, more radiant-looking skin that continues to improve over time.
I personally think this serum is a skincare necessity. Even if you don’t use any other product, use this one. I’d love to answer any questions you have and can also offer you a full ingredient list. If you are looking for the big WOW FACTOR for your skin— this is it.
Here is what one week of added Hydration to your skin can look like. Just imagine the change to your face!